Makeup artist and founder Patrick Ta on finding success through social media

Patrick Ta has come a long way from the MAC counter, where he started working over 12 years ago in Scottsdale, Arizona. Today, the brand founder and full-time makeup artist travels the country creating looks for Gigi Hadid, Sydney Sweeney, Camila Cabello and Alix Earle, among other well-known names. He often documents the process or the finished looks for his following of 3.4 million on Instagram and 1.2 million on TikTok. In 2019, Ta launched his namesake brand with a small array of products including a body oil, a lip gloss, a face mist and a fan to set the makeup in place. Since then, the brand has expanded to foundation, blush, contour, lipliner, lipsticks and a brow collection. In the past few months, Ta has been active on TikTok, documenting a TikTok tour of sorts that took him from Alix Earle's Miami dorm room to Bretman Rock's Paris Fashion Week suite to his own hometown of L.A. for stops with Glamzilla, Kensington Tillo (aka @kensnation) and Patrick Starrr. In this month's Glossy Pop edition of The Glossy Beauty Podcast, Ta speaks about how he made it as a celebrity makeup artist, what celebrity makeup artists owe to the Kardashians and how Earle changed his perspective on TikTok. Related stories: Patrick Ta, Ashley Tisdale, Susan Yara and Glamzilla on leveraging a viral moment ‘It was easier for Kylie Jenner’: Makeup artist Patrick Ta on the launch of his brand and plans for expansion