Pritika Swarup on using her Prakti beauty brand to mainstream Ayurveda

Pritika Swarup on using her Prakti beauty brand to mainstream Ayurveda

Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend Ayurvedic tradition with modern skin-care ingredients. It soft-launched with one product, an exfoliating powder. Today, the brand has six products and sells direct-to-consumer, though expansion into retail will come next year. On this episode of the Glossy Beauty Podcast, Pritika discusses balancing modeling and brand-building, introducing the U.S. consumer to Ayurvedic ingredients, and giving back via Operation Smile, for which she is a global ambassador.

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Dirty Lemon's Zak Normandin: 'Conversational commerce is the future'

Dirty Lemon's Zak Normandin: 'Conversational commerce is the future'

Zak Normandin is a problem solver. Back in 2009, he founded Little Duck Organics because he was having a hard time finding healthy snacks for his kids. After selling off a majority of that company, he...

6 Dec 201832min

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Nov 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Nov 201838min

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoin...

15 Nov 201831min

Trailer: The Glossy Beauty Podcast

Trailer: The Glossy Beauty Podcast

We're only a few short days away from the release of our first episode of The Glossy Beauty Podcast! Here, we're giving you a sneak peak to some of our conversations that we will be sharing this seaso...

6 Nov 20181min

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

In the first ever episode of the Glossy Beauty Podcast, Kerr talks about self-funding her business, her dedication to bringing organic products to the world, and achieving an 800% growth since Kora Or...

6 Nov 201837min

Introducing The Glossy Beauty Podcast!

Introducing The Glossy Beauty Podcast!

1 Nov 201837s

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