By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'
Years ago, a strong retail strategy often included brands staying in one pricing category, such as mass, prestige or luxury. Today, those best practices have come into question. “It’s strategic, … an...
31 Okt 202443min
Matt Newman (@Mattloveshair) on using educational content to build a large and loyal following
When the pandemic hit, Matt Newman, like many hairstylists, found himself at home unoccupied. Eventually, though, he took his expertise to TikTok — and today, he has 2.4 million followers on the platf...
24 Okt 202446min
Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop
Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert. It all started in 2012 when she launched her first product, the original Beachwaver rotating curling ir...
17 Okt 20241h 4min
Claudia Sulewski on Cyklar's rebrand 1 year after launch
Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Su...
10 Okt 202440min
Luminaire’s Sukeena Rao: 'VICs are the driving force of the luxury business'
“VICs are the driving force of the luxury business,” Sukeena Rao, co-founder of London-based personal shopping firm Luminaire, told Glossy. “They count for a large percentage of global sales with pret...
3 Okt 202447min
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'
With the fragrance industry expected to generate $59.9 billion in 2024, both new and heritage brands are strategizing to differentiate in the growing market. For some, the result is offering niche sce...
26 Sep 202435min
Black Girl Sunscreen founder Shontay Lundy: ‘The retail landscape is not what it used to be’
Shontay Lundy is on a mission to disrupt the sun-care space. She is the founder of Black Girl Sunscreen, a sunscreen brand she launched in 2016 as an alternative to the many sunscreen formulas that l...
19 Sep 202457min
Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'
Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business. Together, they soft-launc...
12 Sep 202455min
