JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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Dr. Shereene Idriss on building a community and rarely accepting brand partnerships

Dr. Shereene Idriss on building a community and rarely accepting brand partnerships

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Noble Panacea CEO Céline Talabaza on why luxury beauty ‘cannot be copied’

Noble Panacea CEO Céline Talabaza on why luxury beauty ‘cannot be copied’

It is notoriously difficult to succeed in the luxury indie beauty space, and not many brands do. But by all accounts, Noble Panacea has superseded all expectations. Noble Panacea launched in Oct. 2019...

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Sabrina Elba on creating S’able Labs with husband Idris Elba: 'We never wanted this to be about us.'

Sabrina Elba on creating S’able Labs with husband Idris Elba: 'We never wanted this to be about us.'

When Idris and Sabrina Elba, husband and wife, launched their gender-neutral skin-care brand, S’able Labs, in July 2022, it was just ahead of the boom in celebrity beauty launches. The brand had been ...

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Mango People founder Sravya Adusumilli: 'Launching the brand was the hardest part'

Mango People founder Sravya Adusumilli: 'Launching the brand was the hardest part'

Sravya Adusumilli, the founder of Mango People, never thought she would become a makeup brand founder. But, after spending her academic career in a chemistry lab, she found she preferred being an entr...

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Jerrod Blandino and Jeremy Johnson on going clean and glam with new makeup venture, Polite Society 

Jerrod Blandino and Jeremy Johnson on going clean and glam with new makeup venture, Polite Society 

When Jerrod Blandino and Jeremy Johnson first launched Too Faced back in 1998, the beauty startup world was a whole different game. Over the decades, the co-founders powered through all the big change...

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Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business

Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business

It's no secret that natural deodorant gets a bad rap. Clean beauty consumers looking for brands that leave out ingredients such as aluminum have long complained of having trouble finding something tha...

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Makeup artist and founder Patrick Ta on finding success through social media

Makeup artist and founder Patrick Ta on finding success through social media

Patrick Ta has come a long way from the MAC counter, where he started working over 12 years ago in Scottsdale, Arizona. Today, the brand founder and full-time makeup artist travels the country creatin...

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Scotch Porter founder Calvin Quallis: 'Beards have staying power’

Scotch Porter founder Calvin Quallis: 'Beards have staying power’

Back in the day, the men’s grooming category was synonymous with shaving products. But not anymore. The rising acceptance of facial hair has led to a boom in beard-care products.  Take Scotch Porter, ...

17 Aug 202341min

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