JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

Avsnitt(380)

Skinfluencer Sean Garrette: 'My focus and passion is treating people of color'

Skinfluencer Sean Garrette: 'My focus and passion is treating people of color'

Like many of the hopeful young adults before him, Sean Garrette, an esthetician and influencer, moved to New York with his sights set on a career in fashion. But when his dreams to be a fashion editor...

29 Juli 202138min

QVC and HSN CMO Brian Beitler: Video commerce is becoming the new standard

QVC and HSN CMO Brian Beitler: Video commerce is becoming the new standard

Although QVC may have set the blueprint for modern-day livestream shopping, which was accelerated by the pandemic, the televised home shopping network was not exempt from the challenges of the past ye...

22 Juli 202138min

SuperOrdinary CEO Julian Reis on being exactly where the customer is

SuperOrdinary CEO Julian Reis on being exactly where the customer is

Despite taking a self-proclaimed non-traditional career path, Julian Reis, founder and CEO of beauty incubator SuperOrdinary, credits his initial experience in the conventional finance industry as the...

15 Juli 202141min

Revlon CEO Debra Perelman on matching the "timelessness" of her brands with the "timeliness" of the moment

Revlon CEO Debra Perelman on matching the "timelessness" of her brands with the "timeliness" of the moment

From pouring over Revlon magazine ads as a young girl to becoming the first female CEO of the company in 2018, Debra Perelman personifies the “emotional connection” consumers have with beauty. “A big ...

8 Juli 202138min

Kjaer Weis CEO Gillian Gorman Round: "Luxury is not having everything all of the time"

Kjaer Weis CEO Gillian Gorman Round: "Luxury is not having everything all of the time"

Gillian Gorman Round may have spent her career in big beauty, from L'Oréal to Gucci Group to most recently Revlon, but she couldn't turn down the opportunity to become CEO at Kjaer Weis, even in the m...

1 Juli 202134min

Walmart's Musab Balbale: "The ethos of Gen Z squarely matches Walmart's ethos"

Walmart's Musab Balbale: "The ethos of Gen Z squarely matches Walmart's ethos"

If the idea of Walmart as a beauty hub seems new, then the expansion of the nation’s leading grocer’s beauty e-commerce business by Musab Balbale may be equally disruptive. Balbale, the merchandising ...

24 Juni 202132min

Hyram Yarbro on his new beauty brand: 'The primary intent is social change'

Hyram Yarbro on his new beauty brand: 'The primary intent is social change'

From growing up on a cattle ranch to having his face grace the shelves of Sephora, skinfluencer Hyram Yarbro, 25, has taken the beauty world by storm due to his honest yet informative persona.  “When ...

17 Juni 202152min

Ben Bennett of The Center: “I disagree that the market is saturated”

Ben Bennett of The Center: “I disagree that the market is saturated”

It was Ben Bennett’s first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator ...

10 Juni 202148min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
rss-kort-lang-analyspodden-fran-di
borsmorgon
tabberaset
bilar-med-sladd
24fragor