Episode 146 - MAXIMUM PERFORMANCE: Innovating New Tactical Gear for EP with Francisco Javier Morales (Part 2)

Create a quality product and the market will accept it.

As 5.11 Tactical celebrates its 20th anniversary, Francisco shares how they constantly spearhead innovation, from securing patents to diversifying their product line to cater to regular consumers. But behind their success, Francisco shares how he feared for the business since the market was racing to the price floor.

Add to that the explosion in costs and the business looked like it wouldn't survive. However, with their innovative products that worked as well as they looked and felt, consumers found their price justified. Today, 5.11 is a household name in the military, law enforcement, EP, and many other industries.

Tune in to hear Francisco's amazing story of growing the company and his commitment to putting out products that people actually want to wear in this episode of The Fearless Mindset Podcast.

GOLDEN NUGGETS

Constantly innovating tactical wear for all situations - Francisco: “We are obsessed with innovation, and we focus those innovations by looking at the problem sets that military, law enforcement, security, EMTs, and firefighters will present on the field. Normally these problem sets are either mission-specific or they happen to be having to carry certain equipment in a certain way."

A commitment to new materials and methods for consumers - Francisco: "We're innovating, creating a lot of IP. That's why, as a company, we have a lot of patents. We have a lot of patents on raw materials, on construction, and a lot of our products receive patents because this is the first time somebody has figured out how to do a certain thing. Then we take those innovations and sometimes the same exact product translates completely into everyday products."

Get to know more about Francisco:

LinkedIn | 5.11 Tactical | 511tactical.com

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