ACLU with Martha Kang McGill

ACLU with Martha Kang McGill

As an organization dedicated to fighting the good fight for the people, the American Civil Liberties Union had for decades presented an image of restraint, unity, and Lady Liberty. In 2017, the nonpartisan nonprofit org shook things up with a change of brand that's brighter, bolder, and decidedly riskier. Open, a firm out of NYC, took the lead in designing the new look, and creative lead Martha Kang McGill drops by to detail what went on behind the scenes. To see the change of brand fo...

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Avsnitt(68)

Inside the Studio: Matchstic

Inside the Studio: Matchstic

We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship an...

9 Dec 202545min

Inside the Studio: Motto

Inside the Studio: Motto

In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...

4 Nov 202546min

Inside the Studio: Smith & Diction

Inside the Studio: Smith & Diction

Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known ...

7 Okt 202547min

Amazon with Arthur Foliard

Amazon with Arthur Foliard

Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clari...

9 Sep 20251h 7min

Walmart with Tosh Hall and David Hartman

Walmart with Tosh Hall and David Hartman

Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...

2 Sep 20251h 5min

Utah Mammoth with Ben Barnes

Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...

26 Aug 202547min

Jaguar with Laura Ries and James Morris

Jaguar with Laura Ries and James Morris

One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...

19 Aug 202556min

Manischewitz with Lisa Smith

Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...

12 Aug 202546min

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