Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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808: The drum machine that changed music forever (Twenty Thousand Hertz)

808: The drum machine that changed music forever (Twenty Thousand Hertz)

The 808 is arguably the most iconic drum machine ever made. Even if you’ve never heard of it, you’ve definitely heard it. It’s in dozens of hit songs -- from Usher to Marvin Gaye, Talking Heads to The...

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Chartbreakers: Lorde & Drake reboot, Worship Pop, and the shortest song ever

Chartbreakers: Lorde & Drake reboot, Worship Pop, and the shortest song ever

What happens when worship anthems climb the charts alongside soul revivals and nostalgia-driven comebacks? The May 2025 Billboard charts reveal a fascinating musical landscape where Drake performs a s...

20 Maj 202552min

‘Sinners’ summons the demons of American music

‘Sinners’ summons the demons of American music

We rarely cover movies here at Switched On Pop. But after seeing Ryan Coogler's new vampire musical Sinners, we knew we had to make an exception. The movie is an ode to Black music. Throughout its o...

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Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

It's that time of year again: Eurovision Song Contest is upon us. And with the competition comes a tradition at Switched On Pop, where Charlie and Nate look at the songs (and countries) that have the ...

6 Maj 202540min

Put your headphones on for TikTok's Addison Rae

Put your headphones on for TikTok's Addison Rae

Despite TikTok defining this decade's music landscape, the app hasn't spawned a bonafide pop superstar – yet. 24-year-old Addison Rae is trying to be the first. She's already had cosigns from Arca, C...

1 Maj 202555min

Generation Taylor: Gracie, Maisie, Phoebe (with Jensen McRae)

Generation Taylor: Gracie, Maisie, Phoebe (with Jensen McRae)

Taylor Swift isn't just a world-conquering pop star at the top of her game, her approach to songwriting has also proven massively influential for an up-and-coming generation of singer-songwriters. Gra...

22 Apr 20251h 5min

Miley Cyrus goes avant-garde

Miley Cyrus goes avant-garde

Miley Cyrus just released three singles from her ninth studio album, Something Beautiful. Inspired by Pink Floyd's The Wall—specifically the 1982 feature film based on the album—Cyrus is not just shar...

8 Apr 202538min

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