Building the Future of Loyalty

Building the Future of Loyalty

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Editorial Manager, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

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Avsnitt(69)

The Serious Side of Playful Design

The Serious Side of Playful Design

On this episode of the Design Mind frogcast, we're exploring the serious side of playful design. To guide us through the conversation, we're joined by Jenny Savage, Senior Visual Designer at frog. Jen...

13 Aug 24min

The New Lines of Luxury

The New Lines of Luxury

Today on our show, we're diving into frog's latest luxury research, drawn from conversations with over 5,000 high-net-worth and ultra-high-net-worth individuals worldwide. Gagandeep Gadri, Managing Di...

23 Juli 34min

Co-evolving with Physical AI

Co-evolving with Physical AI

On this episode of the Design Mind frogcast, we’re exploring what happens when AI moves from the screen into the physical world. To take this leap, we’re joined by John Robins, Head of Physical AI at ...

4 Juni 24min

Live from Milan Design Week

Live from Milan Design Week

On this episode of the Design Mind frogcast, we ask: how is the physicality of AI expanding into our lives? From eyewear to self-driving cars, AI-powered products of all sizes are increasingly making ...

21 Maj 41min

When Human Connection Meets AI

When Human Connection Meets AI

Today on our show, we welcome Jess Leitch, Head of frog North America, to talk about how design is evolving in an AI-shaped world. Jess also traces her transition from consulting to experimentation-le...

16 Apr 27min

Writing the Future of AI

Writing the Future of AI

On this episode of the Design Mind frogcast, we welcome Sheldon Pacotti, Technology Director in frog North America to talk using AI to create meaningful connections, the power of the parasocial and de...

19 Mars 23min

The Future of Customer Experience

The Future of Customer Experience

Today on our show, Gagandeep Gadri, Managing Director, frog, joins us to discuss the future of customer experience. We examine the gap between what organizations believe they offer and what customers ...

5 Mars 26min

What Makes a Product Great?

What Makes a Product Great?

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)  Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-f...

10 Dec 202524min

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