#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

Send us a text In an era where brands are increasingly scrutinizing the financial impact of their loyalty strategies, Jonathan Silver, CEO of Engage People, has a clear message: loyalty programs must drive measurable, positive ROI or risk becoming expendable. Speaking with Loyalty360 as part of the "Leaders in Customer Loyalty: Industry Voices" series, Silver shared his perspective on where loyalty is headed, the technologies reshaping customer engagement, and the strategies bran...

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Petsense by Tractor Supply Loyalty Program has Customers Barking, Purring and Squawking for Joy

Petsense by Tractor Supply Loyalty Program has Customers Barking, Purring and Squawking for Joy

Send us a text Matthew Rubin is the Senior VP and General Manager of Petsense by Tractor Supply, a specialty pet retailer owned and operated by Tractor Supply Company. Founded in 2005 to meet the needs of pet owners primarily in small and mid-sized communities, the company was acquired by Tractor Supply Co. in 2016, and now has close to 200 stores across the United States. Loyalty360 CEO Mark Johnson met with Rubin to discuss the brand’s Neighbor’s Club loyalty program and the recent rebrandi...

9 Nov 202219min

Loyalty360 Loyalty Live | Jeff Lambert, TiiCKER

Loyalty360 Loyalty Live | Jeff Lambert, TiiCKER

Send us a textLoyalty360's Mark Johnson interviews Jeff Lambert, TiiCKER, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

8 Nov 202214min

Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Send us a text Sara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to pr...

8 Nov 202210min

Loyalty360 Interview with Loyalty Expo Award Winner – Tim Hortons

Loyalty360 Interview with Loyalty Expo Award Winner – Tim Hortons

Send us a text Markus Sturm is the Senior Vice President and Head of Digital Loyalty and Consumer Goods at Tim Hortons, quick-service restaurant featuring coffee, donuts, breakfast favorites and sandwiches, and endearingly deemed the “most Canadian brand in Canada.” The brand recently brought home the Platinum Award for Social Impact and CSR at the 2022 Loyalty Expo hosted by Loyalty360. Mark Johnson, Loyalty360 CEO, met with Markus Sturm to discuss the brand’s award-winning CSR strategy and ...

4 Nov 202217min

Loyalty360 Interview with Loyalty Expo Award Winner – Floor & Decor

Loyalty360 Interview with Loyalty Expo Award Winner – Floor & Decor

Send us a text Matthew Goldberg is the Director of PRO Strategy and Loyalty at Floor & Decor, a specialty retailer of hard surface flooring with over 180 stores across the country. The brand recently brought home multiple awards at the 2022 Loyalty Expo hosted by Loyalty360, including Gold in Program Partnerships, Silver in the Social Impact and CSR category, and Bronze in the coveted 360 Degree Brand category. Mark Johnson, Loyalty360 CEO, met with Goldberg to discuss the brand’s award-w...

1 Nov 202210min

Caribou Coffee Caffeinators Perk Up to Refreshed Loyalty Program

Caribou Coffee Caffeinators Perk Up to Refreshed Loyalty Program

Send us a text Founded in Minneapolis in 1992, Caribou Coffee continues to grow with 700 coffeehouses worldwide, including over 300 locations in the Middle East. Come December, the brand will be celebrating “thirty years of unbelievable mochas and lattes made with real ingredients and real connections.” Loyalty360 CEO Mark Johnson spoke with Caroline Larson, Senior Director of Marketing at Caribou Coffee, about the brand’s recently refreshed loyalty program, Caribou Perks, as well as the comp...

31 Okt 202218min

Loyalty360 Interview with Loyalty Expo Award Winner – TELUS

Loyalty360 Interview with Loyalty Expo Award Winner – TELUS

Send us a text Sydney Caminetsky is a Product Manager, and Janelle Price is a Marketing Manager at TELUS, a technology company based in Canada that specializes predominantly in mobile and home services for consumers and businesses, such as phone, internet, television and security. The brand recently brought home multiple awards at the 2022 Loyalty Expo hosted by Loyalty360, including Silver in the 360 Degree Brand category, Bronze in both Social Impact and CSR, and Customer Insights & Met...

28 Okt 202220min

Loyalty360 Loyalty Live | Tim Glomb, CM Group

Loyalty360 Loyalty Live | Tim Glomb, CM Group

Send us a textLoyalty360's Mark Johnson interviews Tim Glomb, CM Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Okt 202218min

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