#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

Send us a text In an era where brands are increasingly scrutinizing the financial impact of their loyalty strategies, Jonathan Silver, CEO of Engage People, has a clear message: loyalty programs must drive measurable, positive ROI or risk becoming expendable. Speaking with Loyalty360 as part of the "Leaders in Customer Loyalty: Industry Voices" series, Silver shared his perspective on where loyalty is headed, the technologies reshaping customer engagement, and the strategies bran...

Avsnitt(497)

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Send us a textLoyalty360's Mark Johnson interviews Christian Selchau-Hansen, Formation to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Jan 202223min

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Send us a textTiffany Myers is the Director of Brand Creative at MOOYAH Burgers, Fries and Shakes, an American fast-casual chain with over 90 locations in operation throughout the US, Canada, and the Middle East. Myers and Loyalty360 CEO Mark Johnson discussed MOOYAH’S customer loyalty efforts via their recently launched app and loyalty program, as well as MOOYAH’S response to competitors and changing customers.

12 Jan 202215min

Loyalty360 Loyalty Live | Susan Stein, Baesman

Loyalty360 Loyalty Live | Susan Stein, Baesman

Send us a textLoyalty360's Mark Johnson interviews Susan Stein, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Dec 20219min

Peet’s Coffee Revamps Loyalty Program from Ground Up

Peet’s Coffee Revamps Loyalty Program from Ground Up

Send us a textLisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 grocery stores.Regelman spoke with Loyalty360 CEO Mark Johnson about the recently revamped Peetnik Rewards program, loyalty in a post-COVID world, and standing out in the loyalty industry.

22 Dec 202119min

Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Send us a textLoyalty360's Mark Johnson interviews Dennis Reardon, Mastercard to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

21 Dec 202120min

Bank of America Aims for Luxury with Preferred Rewards Program

Bank of America Aims for Luxury with Preferred Rewards Program

Send us a textJohn Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360 CEO Mark Johnson talked with Sellers about Bank of America’s Loyalty Expo experience, pushing their digital boundaries, and future engagement plans.

17 Dec 202126min

Verizon Looks to Technology to Push Loyalty Forward

Verizon Looks to Technology to Push Loyalty Forward

Send us a textTommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications, and entertainment products and services that generated a revenue of $128.3 billion in 2020.Loyalty360 CEO Mark Johnson spoke with Marsans about Verizon’s technological advancements that help them grow closer with their customers and challenges and trends in the loyalty industry.

16 Dec 202119min

Loyalty360 Loyalty Live | Adhish Kulkarni, Evolving Systems

Loyalty360 Loyalty Live | Adhish Kulkarni, Evolving Systems

Send us a textLoyalty360's Mark Johnson interviews Adhish Kulkarni, Evolving Systems to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Dec 202116min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-svart-marknad
bathina-en-podcast
rss-borsens-finest
24fragor
lastbilspodden
avanzapodden
affarsvarlden
rss-kort-lang-analyspodden-fran-di
dynastin
fill-or-kill
kapitalet-en-podd-om-ekonomi
svd-tech-brief
borsmorgon
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar