#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

Send us a text In an era where brands are increasingly scrutinizing the financial impact of their loyalty strategies, Jonathan Silver, CEO of Engage People, has a clear message: loyalty programs must drive measurable, positive ROI or risk becoming expendable. Speaking with Loyalty360 as part of the "Leaders in Customer Loyalty: Industry Voices" series, Silver shared his perspective on where loyalty is headed, the technologies reshaping customer engagement, and the strategies bran...

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Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Send us a textLoyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Nov 202123min

Cinnabon Looks to Brighter Days on the Horizon

Cinnabon Looks to Brighter Days on the Horizon

Send us a text Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgier the Whale. Loyalty360 CEO Mark Johnson spoke with Ware about Cinnabon’s recently launched mobile app and the Cinnabon Rewards program, as well as plans to continue to eng...

2 Nov 202124min

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Send us a textJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments.Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western’s “Choose Your Own Adventure” campaign, their Loyalty Expo awards submission, and their various engagement efforts.

1 Nov 202122min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Okt 202124min

CVS Puts “Extra Care” Into Established Loyalty Program

CVS Puts “Extra Care” Into Established Loyalty Program

Send us a textMichele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail pharmacy with nearly 10,000 locations across the United States. Loyalty360 CEO Mark Johnson spoke with Driscoll about their ExtraCare loyalty program and several enhancements made to their customer engagement efforts. Read the feature article HERE.

25 Okt 202124min

For Mister Car Wash Loyalty Program, Consistency is Key

For Mister Car Wash Loyalty Program, Consistency is Key

Send us a textMayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states.Loyalty360 CEO Mark Johnson spoke with Chimienti about their Unlimited Wash Club and the enhancements made to the program. Read the full article HERE.

22 Okt 202116min

Loyalty Live - Gabriele Giancola, Qiibee

Loyalty Live - Gabriele Giancola, Qiibee

Send us a textLoyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Okt 202122min

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Send us a textErin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes.Loyalty360 CEO Mark Johnson spoke with Levzow about Del Taco’s new “Del Yeah!” rewards program and their upcoming presentation at the Loyalty Expo. Read the feature HERE.

19 Okt 202118min

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