303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.  Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand.  Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors.  Next, you’ll discover the brand-positioning map also known as the perpetual map, and how perpetual mapping can help to identify gaps and opportunities in the market.  Then, step by step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

26 Aug 20219min

By the end of this episode, you’ll know how to write a brand mission statement for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure.  Next, you’ll learn what a mission statement is and the specific role it plays in driving the decisions and actions of a brand.  Then you’ll discover the anatomy of a brand mission statement and the key elements used to develop one.  Finally, you’ll learn a simple formula and template to write a mission statement for your company and brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

24 Aug 20216min

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with.  Next, you’ll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand.  Then you’ll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to.  Next, you’ll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

21 Aug 20215min

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover what corporate branding is and how it differs from product branding or service branding.  Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.  Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.  Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

19 Aug 20214min

By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  These 8 lead gen strategies will show you how to get more clients for your business so you can increase your revenue and grow your company.  First, you’ll learn why lead generation or getting new clients can be a challenge for any business owner and how I found what worked for my creative agency through trial and error.  Then, we’ll go through each and every technique and tactic one by one with these 8 lead-generation strategies.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

17 Aug 20219min

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.  Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.  Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements of an effective positioning statement.  Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

14 Aug 20217min

By the end of this episode, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover what a value proposition is and how it articulates the value your brand offers to your target audience.  Next, you’ll discover why the value proposition is so important in giving your audience a compelling reason to buy and stand out from your competitors.  Then, you’ll learn how to write a value proposition statement using this simple 3-stem process and value prop template.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

11 Aug 20215min

By the end of this episode, you’ll have 7 digital product ideas you can use to develop multiple revenue streams and increase your business profit.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover how modern businesses are selling digital products as a means to more effectively sell their products and services.  Then you’ll learn what digital products are and how these intangible assets provide a low-cost, profit-boosting income stream to help you grow your business.  Next, you’ll learn about some of the other benefits of digital product selling including effective sales techniques, added value, low overhead costs, and higher profit margins.  Then we’ll dive into the 7 digital product ideas you can take into your creative agency or business.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

10 Aug 202110min