ROOK: Data Integration & Its Utility In Our Industry With Marco Benitez

ROOK: Data Integration & Its Utility In Our Industry With Marco Benitez

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry.

One Powerful Quote:

15:36: "The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:50: Bryan asks Marco about his background and his business, ROOK.

10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health.

13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection.

19:58: Bryan and Marco talk about ROOK.

22:25: Marco shares his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.tryrook.io/

https://beyondactiv.com/

Guest Contact Information:

https://www.linkedin.com/in/marcobzg/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Avsnitt(191)

080 Dean Giamundo: The Real World Look Into Technology

080 Dean Giamundo: The Real World Look Into Technology

This week, on the Fitness + Technology podcast, Host Bryan O'Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.

30 Mars 201929min

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

Host Bryan O'Rourke welcomes the Retention Guru, Dr. Paul Bedford, to the Fitness + Technology Podcast. Dr. Bedford is the leading expert on retention in the world, and they waste no time delving right into Paul's area of expertise. How do gyms and health clubs regard their members, how can they use technology and analytics to customize and enhance member experience, and how can they retain members while maximizing their bottom line? Paul, who is based in London, travels the world sharing his passion and keeping up with breaking industry trends, and we're glad for the opportunity to welcome his wisdom.

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078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: "What are the future trends and current possibilities in technology." Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

12 Mars 201937min

077 David Minton: New consumers, new tools, new businesses. Live from  Bologna, Italy for the ForumClub Event

077 David Minton: New consumers, new tools, new businesses. Live from Bologna, Italy for the ForumClub Event

This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes David Minton, founder and director of The Leisure Database Company, purveyors of customer profiles, market data and site analysis for the fitness industry . The pair speak to us from the Grand Majestic Hotel in Bologna, Italy, where they have just spoken on a panel at ForumClub entitled "New consumers, new tools, new businesses" with other industry leaders, and they share their key takeaways from this star-studded panel.

19 Feb 201913min

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.

5 Feb 201911min

075 Deborah Goldberg: Connecting With People Through Technology

075 Deborah Goldberg: Connecting With People Through Technology

On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals.

21 Jan 201928min

074 Justin Tamsett: Modernizing The Fitness Industry

074 Justin Tamsett: Modernizing The Fitness Industry

This week, Bryan welcomes Australian fitness leader, Justin "JT" Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.

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073 Sharad Mohan: Training in the New Era of Fitness

073 Sharad Mohan: Training in the New Era of Fitness

This week, Bryan welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.

12 Okt 201826min

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