The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Apr 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Erika Thompson: Beekeeper and Founder of Texas Beeworks

Erika Thompson: Beekeeper and Founder of Texas Beeworks

Erika Thompson is a beekeeper, bee advocate, and founder of the bee removal services company Texas Beeworks. Erika grew up in Texas loving all things animals and bugs. She studied geography at the Uni...

6 Jan 202558min

The Who What Wear Podcast: Personalized Pet Charms and Martini Menorahs: A Conversation on Joyful Accessorizing With Susan Alexandra Designer Susan Korn

The Who What Wear Podcast: Personalized Pet Charms and Martini Menorahs: A Conversation on Joyful Accessorizing With Susan Alexandra Designer Susan Korn

Susan Korn is the founder of the charming, quirky, and downright joyful accessories brand Susan Alexandra. Korn started her brand by making jewelry and creating handmade painted pieces. But one fatefu...

18 Dec 202433min

Aisha Bowe: Aerospace Engineer, STEMBoard and Lingo Founder, and Future Astronaut

Aisha Bowe: Aerospace Engineer, STEMBoard and Lingo Founder, and Future Astronaut

Aisha Bowe is an aerospace engineer and the founder of the engineering consultancy firm STEMBoard. Bowe wasn’t always an engineering wizard. In high school, she struggled to connect academically and e...

16 Dec 202457min

The Who What Wear Podcast: The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair

The Who What Wear Podcast: The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair

This week, Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols to discuss her 2024 Luxury Report. Her insightful, well-researched piece breaks down...

11 Dec 202426min

Taryn Delanie Smith: Content Creator and Former Miss New York

Taryn Delanie Smith: Content Creator and Former Miss New York

Taryn Delanie is a content creator and a former Miss New York. Taryn grew up in Seattle and originally had her heart set on becoming a diplomat. She gained a bachelor’s degree in communication studies...

9 Dec 202452min

The Who What Wear Podcast: Fashion Writer Becky Malinsky on 5 Things You Should Buy for the Holidays and Her New Alex Mill Capsule Collection

The Who What Wear Podcast: Fashion Writer Becky Malinsky on 5 Things You Should Buy for the Holidays and Her New Alex Mill Capsule Collection

Becky Malinsky is a stylist, consultant, and writer of the popular Substack newsletter 5 Things You Should Buy. In 2022, after several years as The Wall Street Journal's deputy fashion director, she s...

4 Dec 202437min

Rebecca Zhou: Co-Founder and CEO of Soft Services

Rebecca Zhou: Co-Founder and CEO of Soft Services

Rebecca Zhou is the co-founder and CEO of the bodycare brand Soft Services. Zhou has been at the forefront of the DTC consumer goods industry for over a decade. She began her career as a strategist at...

2 Dec 202458min

The Who What Wear Podcast: Wicked Costume Designer Paul Tazewell Talks Glinda’s Bubble Dress, Elphaba’s Style Evolution, and the Visual Language of Oz

The Who What Wear Podcast: Wicked Costume Designer Paul Tazewell Talks Glinda’s Bubble Dress, Elphaba’s Style Evolution, and the Visual Language of Oz

Paul Tazewell is the costume designer for the film adaptation of the smash musical hit Wicked, which was released in theaters on November 22. Tazewell is a renowned costume designer celebrated for his...

27 Nov 202424min

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