The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Apr 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Chelsea Hirschhorn: Frida Founder and CEO

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The Who What Wear Podcast: Emily in Paris Costume Designer Marylin Fitoussi Breaks Down Your Favorite Season 4 Looks

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This week, Who What Wear associate director of fashion news Erin Fitzpatrick is here to talk about her latest feature on the past, present, and future of women's watches. The category has been explodi...

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This fall’s New York Fashion Week just finished, so Editor in Chief Kat Collings and Editorial Director Lauren Eggertsen are here to break everything down. They’re covering their favorite shows, their...

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Maris Jones is an artist, filmmaker, and content creator, best known for her high-production TikTok videos and her set-design work for artists like Chappell Roan. She spent years honing her own retro,...

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