The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.


He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.


A conversation like this doesn't come cheap.

Avsnitt(271)

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Listen to the full episode here -Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXERWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

24 Feb 202513min

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record l...

23 Feb 20257min

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to...

22 Feb 202512min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

21 Feb 202517min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

20 Feb 202510min

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist ma...

19 Feb 202519min

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great art...

18 Feb 202511min

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right,...

17 Feb 20259min

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