IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster

SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

26 Sep 202130min

Podcasting For Connection

Podcasting For Connection

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039Twitt...

24 Sep 202113min

SP Highlights: Understanding Lift Reports w/ Matt Drengler

SP Highlights: Understanding Lift Reports w/ Matt Drengler

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

19 Sep 202132min

To All The Podcasts I've Loved Before

To All The Podcasts I've Loved Before

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVkna...

17 Sep 202129min

SP Highlights: Taking DAI Seriously w/ Heather Osgood

SP Highlights: Taking DAI Seriously w/ Heather Osgood

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

12 Sep 202135min

Workshopping Your Podcast

Workshopping Your Podcast

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

10 Sep 202112min

SP Highlights: Brand Safety w/ Moomal Shaikh

SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

5 Sep 202129min

Little Boxes

Little Boxes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio c...

2 Sep 202120min

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