IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how d...

4 Apr 202134min

Can American Podcasting Learn From France? w/ Sarah Toporoff

Can American Podcasting Learn From France? w/ Sarah Toporoff

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global ...

28 Mars 202130min

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 1...

21 Mars 202125min

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.K...

14 Mars 202128min

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future o...

7 Mars 202130min

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry g...

28 Feb 202125min

What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman

What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.Key Links: Mark Steadman of P...

21 Feb 202128min

Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain

Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?Ke...

14 Feb 202124min

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