IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual mark...

29 Maj 20257min

Speaking Up for Spoken Word, Calm and Cautious Q2, & More

Speaking Up for Spoken Word, Calm and Cautious Q2, & More

Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to...

28 Maj 20257min

Podcast Show London Debrief, Brief Spotify Outage, & More

Podcast Show London Debrief, Brief Spotify Outage, & More

Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 t...

27 Maj 20256min

Monetizing Your Podcast Globally

Monetizing Your Podcast Globally

From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved.Find the full article, infographic, and submission li...

23 Maj 20252min

International Audio Listening, Book-Buying on Spotify, & More

International Audio Listening, Book-Buying on Spotify, & More

This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a ...

23 Maj 20257min

Australian Digital Audio 📈, UK Audio Listening Report, & More

Australian Digital Audio 📈, UK Audio Listening Report, & More

Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to P...

22 Maj 20254min

Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More

Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is br...

21 Maj 20255min

Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More

Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More

Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal,...

20 Maj 20256min

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