Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consi...
22 Aug 20233min
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving ...
21 Aug 20235min
Acast Partners with Podscribe, Amazon's building an SSP, & More
Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad H...
18 Aug 20237min
Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More
Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast So...
17 Aug 20233min
Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts d...
16 Aug 20233min
Making a Podcast People Hate
Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by...
16 Aug 20237min
Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Ga...
15 Aug 20233min
Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year c...
14 Aug 20233min
