IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Avsnitt(972)

Introducing The Download

Introducing The Download

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edite...

2 Aug 20239min

The Download for August 1st, 2023

The Download for August 1st, 2023

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tue...

1 Aug 20234min

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick ...

28 Juli 20237min

Only Be Kind

Only Be Kind

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life.  Written by Tom Webster Edited by Brya...

26 Juli 202310min

Podcasts are Growing Globally & 2 Other Stories

Podcasts are Growing Globally & 2 Other Stories

Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Rev...

14 Juli 202310min

Will Podcast Ad Revenues Double By 2025? Not Without These Five Things

Will Podcast Ad Revenues Double By 2025? Not Without These Five Things

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits: Written by Tom ...

12 Juli 202316min

FTC Cracking Down on Endorsements & 2 Other Stories

FTC Cracking Down on Endorsements & 2 Other Stories

Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video...

7 Juli 202310min

New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories

New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories

Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.c...

30 Juni 202310min

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