đŸ§Ÿ “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
The Best One Yet21 Apr 2025

đŸ§Ÿ “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

You’re about to see “Tariff Fee” on your receipts
 But the phrasing is about to get political.

Companies are embracing mascots again 
 Jake From State Farm just beat the Kardashians.

Costco’s one weakness? It’s never successfully sold a Kirkland beer
 until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod
 and he’s announcing something big.


$COST $MCD $DUO $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Super Soaker đŸ”«



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

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Episodes drop weekly. It’s The Best Idea Yet.



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Avsnitt(1659)

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20 Feb 22min

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That viral blog post about AI taking your job
 reveals our economy’s Catch 22.Galentine’s Day has become a $2.4B spending day
 Because the best biz ideas start as jokes.A $10B prediction app opened a ...

13 Feb 21min

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Taylor Swift was wearing Cartier in her engagement announcement
 now it’s Gen Z’s Rolex.The winner of AI is a 175-year-old glass biz
 Corning Glass shows that a shortage in AI, is also an ATH.Mattel p...

12 Feb 21min

đŸ‘šâ€â€ïžâ€đŸ’‹â€đŸ‘š “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

đŸ‘šâ€â€ïžâ€đŸ’‹â€đŸ‘š “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

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The #1 theme of the Super Bowl commercials?... An AI Super Bubble.Ferrari’s 1st ever electric car is designed by iPhone’s Jony Ive
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