Hoodwinked by the Algorithm: Dr. Mara Einstein on Cult Tactics in Marketing (Part 1)
A Little Bit Culty21 Apr 2025

Hoodwinked by the Algorithm: Dr. Mara Einstein on Cult Tactics in Marketing (Part 1)

You don’t have to join a cult to get manipulated—just log onto the internet.

This week on A Little Bit Culty, we’re diving into the marketing matrix with Dr. Mara Einstein, professor, media critic, and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. From influencer culture and MLMs to “brand cults” and rage farming, Mara breaks down how modern marketing preys on fear, insecurity, and our need to belong.

She joins Sarah and Nippy for a deep-dive into the culty parallels between conversion funnels and recruitment tactics, why brands like Apple and Lululemon are more community than commerce, and how social media algorithms corral us into echo chambers where we become both the audience and the product.

If you’ve ever felt like your phone is reading your mind, or like the coaching industry is selling more promises than progress, this one’s for you.

This is Part 1 of a two-part convo. Stay tuned next week for more! To learn more about Dr. Einstein and her work, visit drmaraeinstein.com.

Also… let it be known that:

The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.

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Cult awareness and recovery resources

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CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Amphibian.Media

Writer & Co-Creator: Jess Tardy

Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media

Audio production: Red Caiman Studios

Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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