544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

What can a $2B concert tour teach us about business strategy? Quite a lot.

We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift.

In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself.

Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin's book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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Avsnitt(500)

519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)

519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)

In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, notin...

20 Jan 20251h 7min

518: Former EY and KPMG Managing Director, Michael J. Lopez, on Strategies for Navigating Change

518: Former EY and KPMG Managing Director, Michael J. Lopez, on Strategies for Navigating Change

Welcome to Strategy Skills episode 518, an interview with the author of Change: Six science-backed strategies to transform your brain, body, and behavior, Michael J. Lopez. In this episode, Michael ...

15 Jan 202547min

517: Digital Transformation Consulting: Technology Leader Insights

517: Digital Transformation Consulting: Technology Leader Insights

In this episode, we dive into digital transformation consulting, exploring the top digital transformation challenges faced by today's technology leader from a large consulting firm working with C-suit...

13 Jan 20258min

516: Professor of Psychology on Succeeding as an Immigrant

516: Professor of Psychology on Succeeding as an Immigrant

Welcome to Strategy Skills episode 516, an interview with the author of Change the Wallpaper: Transforming Cultural Patterns to Build More Just Communities, Nilanjana Dasgupta. In this episode, Nila...

8 Jan 202558min

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

Today, we will answer a common question about how to determine office location preference to include on the consulting job application with firms like McKinsey, BCG, and Bain and when applying to firm...

6 Jan 202516min

514: How to Select Consulting Specialization

514: How to Select Consulting Specialization

Students and consultants usually ask us for help with consulting specialization. This is a crucial question that consultants have to consider when mapping out their management consulting career path. ...

1 Jan 20259min

513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

Welcome to Strategy Skills episode 513, an interview with the author of Leading Giants: A Leader's Guide to Maximum Influence, Dave Durand. In this episode, Dave explains his decision to approach li...

30 Dec 202456min

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

In this episode, we dive into the art and science of creating consulting storyboards early in a strategy study. We'll address a thoughtful question from Henry, a subscriber, about how consultants at f...

25 Dec 202411min

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