544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

What can a $2B concert tour teach us about business strategy? Quite a lot.

We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift.

In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself.

Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin's book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

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Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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Avsnitt(500)

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502: Ex McKinsey and Founder of the LIS on How Interdisciplinary Learning Shapes Tomorrow's Leaders

502: Ex McKinsey and Founder of the LIS on How Interdisciplinary Learning Shapes Tomorrow's Leaders

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501: From Harvard Engineer to Inc. 5000 CEO: David G. Ewing on How to Build a Successful Business

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Welcome to Strategy Skills episode 501, an interview with the innovative CEO of Motiv, David G. Ewing where we speak about entrepreneurial resilience and customer experience innovation.    In this epi...

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500: Keith Ferrazzi on 10 Shifts from Leadership to Teamship

500: Keith Ferrazzi on 10 Shifts from Leadership to Teamship

Welcome to Strategy Skills episode 500, an interview with an entrepreneur and global thought leader in high-performing teams and Chairman of Ferrazzi Greenlight and its Research Institute, Keith Ferra...

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499: Steps to Becoming a Fractional C-Suite Executive with Sara Daw

499: Steps to Becoming a Fractional C-Suite Executive with Sara Daw

Welcome to Strategy Skills episode 499, an interview with the author of Strategy and Leadership as Service, Sara Daw. Her new book provides businesses with access to the complete range of functional, ...

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498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn. In this episode, Christo...

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497: More Effective Leadership Through Conversations with Topaz Adizes

497: More Effective Leadership Through Conversations with Topaz Adizes

Welcome to Strategy Skills episode 497, an interview with the author of 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships, Topaz Adizes. Topaz After a decade of expl...

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496: Prize-Winning Healthcare Journalist Mark Taylor on Saving Hospitals, Lives, and Billions of Dollars

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Welcome to Strategy Skills episode 496, an interview with the author of Hospital, Heal Thyself, Mark Taylor. In this episode, we explore the challenges and potential solutions in the healthcare indust...

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