Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you’re a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI’s growing impact, and how even moms can turn a passion project into a career. This one’s a must-listen for anyone curious about the future of digital influence. Mentioned in the Episode: CreatorIQ ManyChat Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Avsnitt(265)

Brooke Shields on Aging, Motherhood & Why She Rejects “Reinvention”

Brooke Shields on Aging, Motherhood & Why She Rejects “Reinvention”

Brooke Shields joins us for a candid conversation about aging, identity, motherhood, and what it means to step into your most expansive decade yet. Known for her iconic roles in The Blue Lagoon, Prett...

26 Maj 51min

The Summer Edit: Everything We’re Buying & Obsessing Over Right Now

The Summer Edit: Everything We’re Buying & Obsessing Over Right Now

Molly and Emese are officially in summer mode—and they’re sharing every product, treatment, and warm-weather obsession they’re loving right now. After months of dreaming about summer (and Molly’s Spor...

19 Maj 52min

Jen Hatmaker On Divorce, Faith, and Starting Over in Midlife

Jen Hatmaker On Divorce, Faith, and Starting Over in Midlife

Molly and Emese sit down with author and speaker Jen Hatmaker to talk about her new memoir Awake—a deeply personal look at divorce, faith, and starting over in midlife. After discovering her husband w...

12 Maj 59min

Morgan Stewart on Grief, An Exciting New Chapter, and Fashion Faves

Morgan Stewart on Grief, An Exciting New Chapter, and Fashion Faves

Molly & Emese sit down with host, designer, and recovering reality TV star Morgan Stewart. A lot has changed since her days on Rich Kids of Beverly Hills — and she opens up about it here. We talk abou...

5 Maj 54min

How to Raise Healthy Eaters Without Overthinking It with Sabrina Rudin

How to Raise Healthy Eaters Without Overthinking It with Sabrina Rudin

Sabrina Rudin has spent 15 years building Spring Cafe in Aspen and New York into the plant-forward wellness spot everyone flies in for, and her first cookbook, Healthy with a Side of Happy: 100 Plant-...

28 Apr 51min

Why Functional Wellness Should Be Part of Your Routine - with oHHo's Founders

Why Functional Wellness Should Be Part of Your Routine - with oHHo's Founders

Molly and Emese sit down with Nicola and James Stephenson, the husband and wife founders of oHHo, for a conversation about cannabis and wellness that's long overdue. Nicola opens up about the cancer d...

21 Apr 38min

Skin Habits Nobody Talks About, Trends to Skip, and Her Honest Beauty Routine w/Refinery29's Brooke DeVard

Skin Habits Nobody Talks About, Trends to Skip, and Her Honest Beauty Routine w/Refinery29's Brooke DeVard

Brooke DeVard has spent 10 years and 400+ interviews going deep on beauty — and she's figured out a few things. The Naked Beauty podcast host and Chief Content Officer at Refinery29 joins Molly and Em...

14 Apr 47min

Spring Must Haves: Our Products, Picks and Ultimate Must-Haves

Spring Must Haves: Our Products, Picks and Ultimate Must-Haves

Spring is here, and Molly and Emese are cleaning house — beauty shelf included. This solo episode is their full edit of what they're actually reaching for right now. On the list: a $25 K-beauty blurri...

7 Apr 33min

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