ProGRESS24 Apr 2024

Duncan Goose, founder of Global Ethics and One Water

Duncan's career change from advertising and marketing executive to social entrepreneur and charity head was instigated after a life changing six-month world motorbiking trip. He returned to the UK with a vision: selling bottled water for good causes and using the profits to bring clean water projects to the one billion people worldwide who lived without access to it.

Duncan explains why he went into marketing rather than medicine, what made him leave a job he enjoyed and how he ended up running an ethical organisation, based on values instilled by his grandparents and parents.

He also discusses:

• the importance of One being carbon neutral

• why One opted for green energy from the get-go

• using recycled plastic for bottles before it became 'the right thing' to do.

• why One was among the first UK organisations to get B Corp certification.

Mentioned in this podcast

One Water

B Corporations

The Co-op water security programmes

World Duty Free

One Water and Starbucks

Polytag packaging tracing technology

Jupiter's Travels by Ted Simon

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