Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing
Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in ...
20 Sep 202323min
Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors
Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this co...
27 Juni 202314min
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the wa...
22 Feb 202325min
What's Ahead for 1st and 3rd Party Data
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next ste...
23 Maj 202231min
Pharma & Modular Content: A Deeper Dive
Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on m...
12 Apr 202226min
Cultural Competence for Global Marketing
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pha...
29 Mars 202222min
Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know
Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the...
19 Jan 202230min
