Engagement VS Content Marketing
Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust.But first…..I...
2 Sep 201743min
A Focus on Youth
Welcome to episode 175, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn...
26 Aug 201750min
LinkedIn Website Demographics
Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currentl...
19 Aug 201747min
LinkedIn Plagiarism
Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.But before we get to that I need to catch up on som...
12 Aug 201740min
The LinkedIn Charm Offensive
Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantast...
5 Aug 201751min
LinkedIn Native Video
Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well!As always seems to happen, as soon a...
29 Juli 201746min
How Does Your Profile Make People Feel?
Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Gal...
22 Juli 201748min
Getting Personal on LinkedIn
Welcome to episode 169, lets get personal this week……or maybe not! Is is right to chat about non-business matters on LinkedIn? That is the main focus this week but first….Interesting Stuff I Saw This ...
8 Juli 201748min
