435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Avsnitt(478)

471. Is LinkedIn Premium worth it?

471. Is LinkedIn Premium worth it?

PostbagDoes the industry setting matter on your profile?Christopher Johnson (voice note) LinkedIn industry options help pageFake accounts with similar headlines?LB BrittinghamI'm searching for other e...

13 Dec 202516min

470. How many active members are on LinkedIn?

470. How many active members are on LinkedIn?

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"Post...

6 Dec 202511min

469. Engagement pods

469. Engagement pods

Postbagvia Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences ...

29 Nov 202513min

468. Engaging posts and time stamps

468. Engaging posts and time stamps

Thanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date?Other top...

22 Nov 202515min

467. Free personalised invitations reduced again

467. Free personalised invitations reduced again

The first episode of the new-look show took me 6 hours to record, edit and produce last week.PostbagHow do you manage lots of ongoing DMs?How much should we care about algorithms?Downgrading desktop f...

15 Nov 202521min

466. A new chapter

466. A new chapter

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, t...

8 Nov 202538min

465. It's goodbye from me...

465. It's goodbye from me...

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.Mentioned in this episode:T...

18 Okt 20251h 3min

464. The Case For Impressions

464. The Case For Impressions

This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podc...

12 Apr 20251h 4min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
fill-or-kill
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
dynastin
lastbilspodden
rss-kort-lang-analyspodden-fran-di
borsmorgon
rss-dagen-med-di
24fragor
kapitalet-en-podd-om-ekonomi
tabberaset