435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

• Creator mode confusion
• LinkedIn™️ Games
• AI-generated content screening
• The new immersive video feed mystery
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.