What should LinkedIn be?
Should LinkedIn primarily be a source of information or a networking platform? Inspired by an interesting post I saw about the problems associated with posts that contain links. Plus plenty of new and...
11 Juni 202259min
Self Portrait Posts
Why do people post images of themselves on their LinkedIn posts? Does it help with engagement or is it just egotistical nonsense? This week I discuss this with Lynnaire Johnston and you might be surpr...
28 Maj 20221h 10min
Connections
LinkedIn connections: Do you need them? How many is enough? Are they overrated? Is it better to have followers? Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of th...
14 Maj 20221h 5min
Posting with AI
You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck! Maybe ...
30 Apr 202256min
The Emperors New Clothes
LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?Ment...
23 Apr 202241min
Where Are Your Leaders?
The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should...
9 Apr 202258min
The Content Sweet Spot
You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need...
2 Apr 20221h 7min
Clickbait
A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly...
26 Mars 20221h 1min
