464. The Case For Impressions

464. The Case For Impressions

This week’s topic was inspired by a post I didn’t even read!

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

  • Impressions to irrelevant people don’t matter so long as there are enough relevant ones.
  • It can be argued that nobody is completely irrelevant anyway… you just don’t know!
  • Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered:

  • A profile feature makes a welcome return
  • Video posting advice from LinkedIn™️...and it's actually quite good!
  • New video trends feature
  • Is spam getting worse?
  • Premium free trial rules tightened
  • Post of the week
  • An announcement about the podcast

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Avsnitt(478)

406. The first ever UK LinkedIn™️ conference!

406. The first ever UK LinkedIn™️ conference!

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, ...

23 Sep 20231h 2min

Creator mode - the debate is over!

Creator mode - the debate is over!

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer! That plus, Passkey access is coming to Linke...

16 Sep 202346min

Hashtag Deprecation

Hashtag Deprecation

The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is...

9 Sep 202348min

A LinkedIn Live with Lynnaire

A LinkedIn Live with Lynnaire

This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this w...

2 Sep 20231h 7min

Help!

Help!

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen? According to LinkedIn Help they ar...

28 Aug 20231h 14min

AI Assistants

AI Assistants

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'. They can be very dangerous! That plus; Font changes on Linked...

12 Aug 202350min

Episode 400

Episode 400

A special episode to celebrate the 400th episode. I swap seats this week and find myself being interviewed by Lynnaire Johnston. "What does it take to produce 400 episodes of the world’s most listened...

5 Aug 20231h 32min

What's happened to Notifications?

What's happened to Notifications?

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notificati...

23 Juli 20231h 7min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
uppgang-och-fall
rss-borsens-finest
rss-svart-marknad
avanzapodden
fill-or-kill
bathina-en-podcast
dynastin
rss-inga-dumma-fragor-om-pengar
svd-tech-brief
lastbilspodden
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
rss-den-nya-ekonomin
24fragor
market-makers