James Watt | What it Took to Create a Unicorn Business with BrewDog Founder
Disruptors28 Apr

James Watt | What it Took to Create a Unicorn Business with BrewDog Founder

Take the survey now: https://docs.google.com/forms/d/1iHRZvOly_Q7aprlQBF7n38y0EjgvnHw2OdYII8yQElc/edit?ts=670d0111 Get Leads FAST with ScoreApp. To get your first lead magnet live in under 60 minutes AND an EXCLUSIVE 50% off your first month head to: scoreapp.com/rob Rob talks to James Watt, who founded beer empire BrewDog, now valued at £1.8 billion. He shares the journey of BrewDog and reveals the high stakes gambles, near bankruptcies and disruptive thinking that propelled its success. Beyond beer, Watt passionately discusses the UK's economic challenges, his new ventures, and the unconventional leadership approaches that helped him build a unicorn business. James Watt REVEALS: Why he gave 20% of his equity to BrewDog employees & created a pay cap BrewDog's growth strategy Being on the edge of financial ruin for over years, including not being able to pay himself Why after 17.5 years as CEO, he stepped away to pursue new ventures How he manages his productivity through extreme focus Why community building is essential for business success Why millionaires are leaving the UK BEST MOMENTS "For me, if we weren't teetering on the edge of financial oblivion, I wasn't working every single penny of cash that I had hard enough because I had to open new markets. I had to try and find a way to employ new salespeople. I had to find a way to open new locations." "Would or could another beer company sponsor a sports team? Yes. Okay. We're not gonna do that. Would or could another beer company spend 200,000 pounds taking out these adverts? Yes. We're not gonna do that." "At a certain point in time, your company is gonna do things that are so stupid you'd never thought you'd be associated with such incompetence. But to make matters worse, if you're CEO, it's all your fault." "These are the job traders, the wealth traders, the people who pay a disproportionate percentage of taxes; twice as many millionaires are leaving the UK than at any point in time. And it's not just a millionaire, it's like their future innovation." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Caffeine Cast: Rob Moore Live About Life Leverage [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Rob Moore Live About Life Leverage [Business, mindset, entrepreneur, disruptors]

Rob talks about life leverage, how to achieve it and have the freedom to do whatever you want from anywhere in the world. How to outsource grief and why you need a team around you in order to start an absolutely mobile lifestyle.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Juli 201614min

Special Episode Rob gets Grilled Live Q&A [Business, mindset, entrepreneur, disruptors]

Special Episode Rob gets Grilled Live Q&A [Business, mindset, entrepreneur, disruptors]

On the 50th episode of “The Disruptive Entrepreneur” Rob answers your questions about publishing your books, business models, habitual consistent actions, working with your partner, lifetime client value, importance of branding, outsourcing and more.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Juli 20161h 8min

Caffeine Cast: Jack of All Trades or Master of One [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Jack of All Trades or Master of One [Business, mindset, entrepreneur, disruptors]

Specialist or Generalist? Do you want to focus on one thing, to practice every day and be a specialist, or maybe go on learning new things and be a generalist? What is more important for your career? Rob talks about the upsides and downsides of being either specialist or generalist, and what a disruptive entrepreneur needs to be.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Juli 201615min

Sales Make The World Go Around Part 2 [Business, mindset, entrepreneur, disruptors]

Sales Make The World Go Around Part 2 [Business, mindset, entrepreneur, disruptors]

On this second part about sales, Rob talks about touch points during your sales process, storytelling and after sales processes. Why customers need to know about you before you sell to them and why people don’t buy from people they like, but from people who like them. Everything you need to know about the conversation regarding what your clients are interested in and the most important words in selling and marketing.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Juli 201633min

Caffeine Cast: Even Falling is Something You Learn How to Do [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Even Falling is Something You Learn How to Do [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast episode, Rob talks about failure. How to minimize failure and downsides, the importance of testing small and asking for help from others, how to learn through your failure and enjoy it. Failure gives you more value and helps you go one step closer to success.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Juli 201612min

Sales Make The World Go Around Part 1 [Business, mindset, entrepreneur, disruptors]

Sales Make The World Go Around Part 1 [Business, mindset, entrepreneur, disruptors]

On this episode, Rob talks about the importance of sales and shares a lot of his personal experience. It is not only about creating a good product or service. You need to develop your ability to sale. You must measure everything around sales, time, response, revenue per unit or time, and much more, in order to increase your results and reduce the amount of time that you put into sales. How to calculate the “lifetime client value” , track all important data and use them to increase your sales.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Juli 201641min

Caffeine Cast: Craft vs Graft & The Myth of Hard Work [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Craft vs Graft & The Myth of Hard Work [Business, mindset, entrepreneur, disruptors]

Elegant solutions on how to get closer to your vision, legacy and goals without working too much and burn yourself out. Rob explains why working hard doesn’t mean that you work on the right thing or you do it right. Working more is not related to better results or ideas, but can lead to wrong decisions and being further away from your goals. He also talks about what he would do differently, if he could go back to the start of his career.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Juli 201622min

Hiring & Recruiting Legends Part 3 [Business, mindset, entrepreneur, disruptors]

Hiring & Recruiting Legends Part 3 [Business, mindset, entrepreneur, disruptors]

On third part of “Hiring & Recruiting Legends” Rob talks about the team of your employees, how to sell your company's vision, job ads, interview process and hiring agents. Why you, as an entrepreneur, need to work for your team. How to reward your team according to their individual values and why solving their problems means that they solve yours, and help you achieve your goals and be happy. How to create a unique job advertisement. How to work with hiring agents and an extended guide for a successful interview process.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Juni 201634min

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