Television, Translation, and Algorithms on Netflix

Television, Translation, and Algorithms on Netflix

How do media producers appeal to international audiences in the streaming era? In this episode of the Global Media & Communication podcast, our host Juan Llamas-Rodriguez interviews Elia Cornelio Marí about her research on Mexican melodramas, Netflix algorithms, and television in translation. In this episode you will hear about: Why melodrama became an important genre in the development of Netflix’s original series across Latin America How translation affects the reception of television in Mexico and Italy The concept of “cultural proximity” and how it helps explain what TV series become popular across different national cultures The Global Media & Communication podcast series is a multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the best scholarship to bear on enduring global questions and pressing contemporary issues. Guest Biography: Elia Cornelio Marí is Assistant Professor at the Universidad Juárez Autónoma de Tabasco, Mexico. She holds a PhD in Communication, Technology and Society by La Sapienza University of Rome, and a M.A. in Media Studies by the University of Texas at Austin. She specializes in television studies. Her publications focus on the original production of Netflix for Mexico, the reception of dubbed television by international audiences, and the practice of binge-watching among college students. She is a member of RELATA, the Latin American Network of Audience and Reception Studies. Host Biography: Juan Llamas-Rodriguez is a researcher and educator interested in how media theories allow us to critically analyze social phenomena on a global scale. He works as assistant professor in the Annenberg School for Communication and associate director of the Center for Advanced Research in Global Communication at the University of Pennsylvania. He is the author of Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) and Y Tu Mamá También: A Queer Film Classic (McGill-Queen’s University Press, 2025), and editor of Media Travels: Toward an Atlas of Global Media (Amherst College Press, 2025). CreditsInterview by: Juan Llamas-Rodriguez Produced by: Juan Llamas-RodriguezEdited by: Anna Gamarnik Keywords: algorithms, animation, dubbing, Mexico, Netflix, translation Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

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Grazia Ting Deng, "Chinese Espresso: Contested Race and Convivial Space in Contemporary Italy" (Princeton UP, 2024)

Grazia Ting Deng, "Chinese Espresso: Contested Race and Convivial Space in Contemporary Italy" (Princeton UP, 2024)

Why and how local coffee bars in Italy--those distinctively Italian social and cultural spaces--have been increasingly managed by Chinese baristas since the Great Recession of 2008? Italians regard espresso as a quintessentially Italian cultural product--so much so that Italy has applied to add Italian espresso to UNESCO's official list of intangible heritages of humanity. The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. And yet, despite its nationalist bona fides, espresso in Italy is increasingly prepared by Chinese baristas in Chinese-managed coffee bars. In Chinese Espresso: Contested Race and Convivial Space in Contemporary Italy (Princeton UP, 2024), Grazia Ting Deng explores the paradox of "Chinese espresso"--the fact that this most distinctive Italian social and cultural tradition is being preserved by Chinese immigrants and their racially diverse clientele. Deng investigates the conditions, mechanisms, and implications of the rapid spread of Chinese-owned coffee bars in Italy since the Great Recession of 2008. Drawing on her extensive ethnographic research in Bologna, Deng describes an immigrant group that relies on reciprocal and flexible family labor to make coffee, deploying local knowledge gleaned from longtime residents who have come, sometimes resentfully, to regard this arrangement as a new normal. The existence of Chinese espresso represents new features of postmodern and postcolonial urban life in a pluralistic society where immigrants assume traditional roles even as they are regarded as racial others. The story of Chinese baristas and their patrons, Deng argues, transcends the dominant Eurocentric narrative of immigrant-host relations, complicating our understanding of cultural dynamics and racial formation within the shifting demographic realities of the Global North. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

14 Apr 202441min

M. Cooper Minister and Sarah J. Bloesch, "Cultural Approaches to Studying Religion: An Introduction to Theories and Methods" (Bloomsbury, 2023)

M. Cooper Minister and Sarah J. Bloesch, "Cultural Approaches to Studying Religion: An Introduction to Theories and Methods" (Bloomsbury, 2023)

Cultural Approaches to Studying Religion: An Introduction to Theories and Method (Bloomsbury, 2023) examines the analytic tools of scholars in religious studies, as well as in related disciplines that have shaped the field including cultural approaches from anthropology, history, literature, and critical studies in race, sexuality, and gender. Each chapter is written by a leading scholar and includes: the biographical and historical context of each theorist; their approaches and key writings; analysis and evaluation of each theory; a list of key terms; and suggested further reading. M. Cooper Minister is Associate Professor of Religion at Shenandoah University, where they teach courses on death, medicine, sex, gender, and theories of religion. Sarah J. Bloesch is Assistant Professor of Women’s and Gender Studies at the University of North Carolina at Chapel Hill. Her teaching and research interests focus on Christianity, race, and sexuality in the United States. This episode’s host, Jacob Barrett, is currently a PhD student in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website thereluctantamericanist.com Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

13 Apr 202428min

Cristiana Strava, "Precarious Modernities: Assembling State, Space and Society on the Urban Margins in Morocco" (Bloomsbury, 2021)

Cristiana Strava, "Precarious Modernities: Assembling State, Space and Society on the Urban Margins in Morocco" (Bloomsbury, 2021)

What does living “precariously” mean in Casablanca? In 2014 it meant being labeled tcharmil (seeming to endanger public order) and swept up by the police, if you were an unemployed young man sporting a banda haircut and gathering with your mates on a street corner. Cristiana Strava witnessed this and other neglected aspects of urban vulnerability while conducting extensive fieldwork in Hay Mohammedi, a renowned working-class neighborhood on the margins of modern Morocco’s economic mecca, Casablanca.  In Precarious Modernities: Assembling State, Space and Society on the Urban Margins in Morocco (Bloomsbury, 2021), Strava shares what she learned about how its residents create a sense of place and belonging, despite the manifold insecurities of living in a quarter that is losing both industries and social services. Focusing on the everyday lives and spaces of a mythicized community, and its interaction with heritage activists, international development agendas and technocratic planning regimes, Precarious Modernities documents how the depoliticization of the urban margins aids the consolidation of deeply unequal social, spatial, and economic orders. Cristiana Strava is University Lecturer at Leiden University. Her research focuses on urban spaces, economic inequality, and the politics of planning and development regimes. She has experience living and carrying out research in North and West Africa. From 2020-2025, she serves as a member of the Young Academy Leiden. Yadong Li is a PhD student in anthropology at Tulane University. His research interests lie at the intersection of the anthropology of state, the anthropology of time, hope studies, and post-structuralist philosophy. More details about his scholarship and research interests can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

12 Apr 20241h 29min

Miss Tibet: Representing Tibet through Beauty Pageants

Miss Tibet: Representing Tibet through Beauty Pageants

What does the Miss Tibet beauty pageant tell us about what it means to be Tibetan in a globalized world? And what understandings of Tibetan culture does it convey? In this episode, Kenneth Bo Nielsen talks to Pema Choedon about representations of Tibet and Tibetan culture on the global stage from the vantage point of the Miss Tibet beauty pageant. While such pageants are often thought of as an example of “low-brow culture” and a site of women’s objectification by the male gaze, Choedon shows how one can also see them as arenas where cultural meanings are produced, consumed, and rejected, and where local and global, and ethnic and national cultural forms are engaged and showcased. Kenneth Bo Nielsen is a social anthropologist based at the University of Oslo and one of the leaders of the Norwegian Network for Asian Studies. Pema Choedon holds a PhD degree from the University of Tartu in Estonia, with a thesis on the construction of Tibet in the diaspora. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

12 Apr 202424min

Elizabeth Peterson, "Making Sense of 'Bad English': An Introduction to Language Attitudes and Ideologies" (Routledge, 2019)

Elizabeth Peterson, "Making Sense of 'Bad English': An Introduction to Language Attitudes and Ideologies" (Routledge, 2019)

Brynn Quick speaks with Dr Elizabeth Peterson about language ideologies and what we think when we hear different varieties of English. The conversation centers around Dr Peterson’s 2020 book Making Sense of 'Bad English': An Introduction to Language Attitudes and Ideologies (Routledge, 2019). The book discusses how the notions of “good” versus “bad” English came about, and some of the consequences of these views of language. The book is a must-use for teachers and professors who introduce their students to sociolinguistics as it contains discussion questions at the end of each chapter as well as recommendations for further reading. However, you don’t have to be a Linguistics student to enjoy this book. Making Sense of “Bad English” is for anyone who has ever wondered how it’s possible to have so many different varieties of one language, what the Standard Language Ideology has to do with Santa Clause, and why English spelling is so chaotic. For additional resources, show notes, and transcripts, go here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

12 Apr 202453min

Brooke Larson, "The Lettered Indian: Race, Nation, and Indigenous Education in Twentieth-Century Bolivia" (Duke UP, 2023)

Brooke Larson, "The Lettered Indian: Race, Nation, and Indigenous Education in Twentieth-Century Bolivia" (Duke UP, 2023)

Bringing into dialogue the fields of social history, Andean ethnography, and postcolonial theory, The Lettered Indian: Race, Nation, and Indigenous Education in Twentieth-Century Bolivia (Duke University Press, 2024) by Dr. Brooke Larson maps the moral dilemmas and political stakes involved in the protracted struggle over Indian literacy and schooling in the Bolivian Andes. Dr. Larson traces Bolivia’s major state efforts to educate its unruly Indigenous masses at key junctures in the twentieth century. While much scholarship has focused on “the Indian boarding school” and other Western schemes of racial assimilation, Dr. Larson interweaves state-centred and imperial episodes of Indigenous education reform with vivid ethnographies of Aymara peasant protagonists and their extraordinary pro-school initiatives. Exploring the field of vernacular literacy practices and peasant political activism, she examines the transformation of the rural “alphabet school” from an instrument of the civilising state into a tool of Aymara cultural power, collective representation, and rebel activism. From the metaphorical threshold of the rural school, Dr. Larson rethinks the politics of race and indigeneity, nation and empire, in postcolonial Bolivia and beyond. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

11 Apr 20241h 11min

Eric Hoffer's "The True Believer: Thoughts on the Nature of Mass Movements" (1951)

Eric Hoffer's "The True Believer: Thoughts on the Nature of Mass Movements" (1951)

A stevedore on the San Francisco docks in the 1940s, who eventually taught at the University of California at Berkeley, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer: Thoughts on the Nature of Mass Movements—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences. Called a “brilliant and original inquiry” and “a genuine contribution to our social thought” by Arthur Schlesinger, Jr., this landmark in the field of social psychology is completely relevant and essential for understanding the world today. It delivers a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one. When it was first published in 1951. the New Yorker wrote, “Its theme is political fanaticism, with which it deals severely and brilliantly.” The Wall Street Journal agreed, calling The True Believer the famous bestseller with “concise insight into what drives the mind of the fanatic and the dynamics of a mass movement” by the legendary San Francisco longshoreman. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

10 Apr 202433min

Marc Edelman, "Peasant Politics of the Twenty-First Century: Transnational Social Movements and Agrarian Change" (Cornell UP, 2024)

Marc Edelman, "Peasant Politics of the Twenty-First Century: Transnational Social Movements and Agrarian Change" (Cornell UP, 2024)

Peasant Politics of the Twenty-First Century: Transnational Social Movements and Agrarian Change (Cornell University Press, 2024) by Dr. Marc Edelman illuminates the transnational agrarian movements that are remaking rural society and the world's food and agriculture systems. Dr. Edelman explains how peasant movements are staking their claims from farmers' fields to massive protests around the world, shaping heated debates over peasants' rights and the very category of "peasant" within the agrarian organisations and in the United Nations. Dr. Edelman chronicles the rise of these movements, their objectives, and their alliances with environmental, human rights, women's, and food justice groups. The book scrutinises high-profile activists and the forgotten genealogies and policy implications of foundational analytical frameworks like "moral economy," and concepts, such as "food sovereignty" and "civil society." Peasant Politics of the Twenty-First Century charts the struggle of agrarian movements in the face of land grabbing, counter agrarian reform, and a looming climate catastrophe, and celebrates engaged research from Central America to the UN Human Rights Council in Geneva. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

6 Apr 202456min

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