Inside the Playbook: Sickick on How Bad Management Almost Ended His Music Career
In the music industry, careers don’t usually fall apart because of bad music. They fall apart because of bad management, broken systems, and artists not understanding their own business.In this clip f...
6 Feb 11min
The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity
In the music industry, talent is never the only factor.Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.In this episo...
3 Feb 54min
Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams
PR doesn’t work when the artist is missing from the plan.In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, s...
2 Feb 16min
Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers
PR isn’t press runs. It’s strategy, protection, and narrative control.In this clip from The Manager’s Playbook, Didier Morais breaks down what most artists and managers misunderstand about music PR: a...
1 Feb 12min
Inside the Playbook: Didier Morais on The Mindset Shift Artists & Managers Need to Grow
In this clip from The Manager’s Playbook, Didier Morais, founder of Vital Versatility PR, breaks down the part of the music business that decides who lasts: mindset, leadership, and staying calm under...
31 Jan 18min
Inside the Playbook: Didier Morais on What a Music Publicist Actually Does
In this clip from The Manager’s Playbook, Didier Morais, found of Vital Versatility PR, breaks down the part of the music business most artists skip: storytelling and adaptability.Because in today’s i...
30 Jan 12min
The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy
In this episode of The Manager’s Playbook, I sit down with Didier Morais, PR strategist, former journalist, and founder of Vital Versatility, to break down what real public relations looks like in tod...
27 Jan 2h 3min
Inside the Playbook: Steve Rifkind on How Akon Blew Up Without a Music Video
Steve Rifkind breaks down the real story of Akon’s breakout, and it’s a masterclass in how hits actually happen before the industry “agrees” they should.In this clip, Steve explains how “Locked Up” st...
26 Jan 9min
