Talking Tactics29 Apr 2025

Ep. 50: Triple Course Enrollment With Just Four Emails

In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich. Maya shares how she tripled enrollment in a continuing education course by creating a more personalized email sequence—and how that tactic has since shaped how her the team approaches course promotion across the board.

You’ll get the inside scoop on the structure, strategy, and psychology behind the emails that got real results.

Guest Name: Maya Demishkevich, Chief Marketing Officer, Carroll Community College

Guest Social: https://www.linkedin.com/in/mayademishkevich/

Guest Bio: Maya Demishkevich is a digital strategist with a strong focus on creative efficiency. She currently serves as a Chief Marketing Officer at Carroll Community College in Maryland. With over 15 years of experience across diverse educational sectors — including public, private, for-profit, traditional, and online institutions — Maya brings a unique blend of innovative strategy and disciplined execution to her work. As the founder of College Crusader, she provides strategic marketing and social media consulting, consistently delivering practical, results-driven solutions.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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