Superbowl LIV Marketing Roundtable Discussion
On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, an...
12 Feb 202049min
Standout Moments of Brand Purpose
On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.Ped...
5 Feb 202040min
Marisa Thalberg (Lowes) | Jumping Over Barriers
Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of thi...
29 Jan 202052min
Maurice Herrera (Avis) | The Importance of Stratecution
Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marke...
22 Jan 202053min
Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal
Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Man...
15 Jan 202058min
Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand
Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Market...
8 Jan 202051min
Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee
Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing ...
1 Jan 202052min
Diego Scotti (Verizon) | Collecting Experiences, Not Titles
You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family ...
25 Dec 201950min
