🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Maj 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Avsnitt(1634)

đŸ©Ž “Ugly gets money” — Crocs’ simplicity strategy. Hard Seltzer’s obituary. YouTube’s Chief Creator Officer.

đŸ©Ž “Ugly gets money” — Crocs’ simplicity strategy. Hard Seltzer’s obituary. YouTube’s Chief Creator Officer.

Take this week’s TBOY Quiz: https://go.tboypod.comCrocs just announced its best year ever because there’s nothing ugly about simple. Boston Beer just admitted spiked seltzer’s “post-hype era”
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17 Feb 202320min

đŸČ “Bougie Bowls” — Chipotle’s new restaurant. Airbnb’s digital antidote. America’s Badass Rocks Club.

đŸČ “Bougie Bowls” — Chipotle’s new restaurant. Airbnb’s digital antidote. America’s Badass Rocks Club.

Chipotle just launched a new restaurant brand called Farmesa — Chipotle is disrupting itself. Airbnb just had its best year ever because when Zoom is your office, Amazon is your mall, and Netflix is y...

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😈 “Stingy Frappuccino” — Starbucks’ rewards cut. Mattel’s Barney resurrection. Crypto’s new wall.

😈 “Stingy Frappuccino” — Starbucks’ rewards cut. Mattel’s Barney resurrection. Crypto’s new wall.

Notice something different in your Starbucks app? This week, Starbucks changed its loyalty program by adding a shot of stinginess. Mattel’s trying to cure its toy hangover with Barney the dinosaur bec...

15 Feb 202321min

â€ïžâ€đŸ”„ “The Friend Zone” — Bumble’s plutonic plan. Apple’s Rihanna bump. Farmer’s Dog’s P.U.P.P.Y. commercial.

â€ïžâ€đŸ”„ “The Friend Zone” — Bumble’s plutonic plan. Apple’s Rihanna bump. Farmer’s Dog’s P.U.P.P.Y. commercial.

The most Googled thing during/after the Super Bowl: “Is Rihanna pregnant”. And that means the real Super Bowl winner was Apple. Bumble’s new dating app strategy is not about finding love, but about fi...

14 Feb 202320min

🐊 “Thirst Trap” — Gatorade’s brand expansion. Elon’s 1st 100 days. Lyft’s brutal buy-ability.

🐊 “Thirst Trap” — Gatorade’s brand expansion. Elon’s 1st 100 days. Lyft’s brutal buy-ability.

Elon just finished his first 100 days at Twitter, so how’s it looking? Pepsi used the Super Bowl to announce it’s expanding the Gatorade franchise — because you gotta let your winners ride. And just a...

13 Feb 202320min

🏈 “The Booze Bowl” — Super Bowl’s crypto beer ads. Taco Bell’s Pete Davidson breakfast. Disney’s Ursula earnings report.

🏈 “The Booze Bowl” — Super Bowl’s crypto beer ads. Taco Bell’s Pete Davidson breakfast. Disney’s Ursula earnings report.

Take this week’s TBOY Quiz: https://go.tboypod.comThe Super Bowl this weekend is going to look a lot different than last year: Crypto is benched, Cognac is in. Taco Bell is betting their entire breakf...

10 Feb 202320min

🐝 “Shoulda put a ring on it” — Beyonce’s Adidas drama. Uber’s best day ever. TV’s ultimate disruption.

🐝 “Shoulda put a ring on it” — Beyonce’s Adidas drama. Uber’s best day ever. TV’s ultimate disruption.

We just got leaked numbers on Beyonce’s Ivy Park apparel line with Adidas — So can Bey sell clothes? Uber just announced its best quarter ever and we’re crediting their success to “The Dara Doctrine.”...

9 Feb 202319min

đŸ„Ą “The 1st ever Eatable Ad” — DoorDash’s streaming meal. JPMorgan’s timber forest. ChatGPT’s zuck du jour

đŸ„Ą “The 1st ever Eatable Ad” — DoorDash’s streaming meal. JPMorgan’s timber forest. ChatGPT’s zuck du jour

DoorDash and Roku just launched streaming food delivery because binging requires binging. JPMorgan (the bank) just bought 200K of trees (a forest) because money does grow on trees. And in the last 48 ...

8 Feb 202320min

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