Working Hard with Grace Beverley5 Maj 2025

Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation

This week I sat down with the Head of Instagram & Threads, Adam Mosseri (no biggie).

It was a pretty personal one for me, as I've been on this app since right at the beginning, every update, every logo, every new feature, and I even remember the moment 15 second videos came along, it felt like a whole new world.

So many of us use Instagram every single day, whether that's to build a business, create incredible content or just send memes to your mate. So I knew I had to get answers from Adam on the app's evolution, what 'the algorithm' actually means, the key metrics to tracks, and who he thinks is killing it at the moment.

We also had a great chat about productivity when you're in the top job, and why (in his words) 'not being great at anything' was the key to his success. I hope you enjoy listening!

CHAPTERS

0:00: Introduction

1:22: Working Hard or Hardly Working

2:30 A typical day for Adam

4:00: Adam's non negotiables

6:00: Emails & workflows

7:00: Decisions & delegation

8:15: Getting into tech

9:34: Starting as a founder

11:35: Aspirations for leadership

12:12: The skills that have helped him rise

14:00: How to climb the ladder

17:34: Working with Mark

20:10: How to hone your leadership skills

23:17: How to grow on Instagram

26:24: Keeping everyone in mind with evolution

27:47: Why DMs & stories are most important

28:50: Why he builds in public

32:33: How many times you should be posting

36:00: The new edits app

37:15: The creators that are killing it

38:50: What entrepreneurs are getting wrong

40:40: The most important metric to track

41:30: Productivity non negotiables

45:15: The best piece of advice he's ever received

MY LINKS: https://gracebeverley.komi.io/

FOLLOW ADAM: https://www.instagram.com/mosseri/?hl=en

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(215)

How to get out of your mid-year slump (& set yourself up for the next 6 months)

Today’s episode is for anyone who started the year feeling very organised and possibly even slightly insufferable about their goals, you might have even listened to our full new year series and is now...

29 Juni 13min

How to Build Wealth in Your 20s & 30s Without Giving Up the Life You Want

This episode is a guide to building financial freedom and being radically transparent about how to do it. Today I'm joined by Mia McGrath, who you’ll probably know from her super transparent money jou...

22 Juni 48min

Why your life hasn't changed (no matter how hard you've tried)

Now I LOVE personal growth, I’m very aware that I have built my career on talking about systems and habits and discipline. But I also know firsthand how frustrating it is when you follow all the steps...

15 Juni 18min

A step-by-step guide to finding your dream life and actually making it happen with Simon Squibb

I wanted to talk to Simon, because his whole thing isn’t really “quit your job and become a millionaire”, it’s much more about building a life that actually feels like yours and being honest about the...

8 Juni 1h 11min

Your 3 step guide to stopping fear from holding you back in life

This week, we are talking about something that I genuinely think is shaping our careers, our creativity, our relationships, and our confidence more than we realise, which is the fear of being cringe. ...

1 Juni 20min

A guide to surviving your 20s and thriving in your 30s with Ashley James

I was so excited to record with Ashley James, I've loved her videos for ages, and I knew we'd get on like a house on fire. We talk about shame, body image, speaking up, and how your relationship with ...

25 Maj 51min

Having an alter ego is the key to confidence, here's how to create yours in 3 steps (the science)

An episode like old times: I found a theory, and became obsessed with it! So let's break down the science behind alter egos, why they actually work, and how to create one in a way that doesn’t feel we...

18 Maj 19min

How to build a future you actually want (with your best friend by your side) with Sophia & Cinzia

The queens are here! Sophia and Cinzia, are the hosts of The Girls Bathroom, founders of rooms, and they almost never do podcasts, so this one is a bit of a big deal. I hope you love it! And thank you...

11 Maj 1h 2min