#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

🎙 ACTIONABLE TAKEAWAYS: Coach reps on storytelling—it’s a foundational skill that improves every sales conversation. Evaluate rep interview performance based on the questions they ask, not just their answers. Run mock pitches with target persona info—test prep, not product knowledge. Benchmark rep candidates one level below your best AEs to fairly assess potential. ANDREW’S PATH TO PRESIDENT’S CLUB: Head of Sales @ Superhuman Sr Director of Sales @ Scale AI Head of Global Email Sales & GTM @ TwilioManager Enterprise Sales @ Twilio RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST”

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#119 - Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)

#119 - Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Write down what you want to get out of the call and two ways you can get it. Use one team t...

6 Juli 202230min

#118 - Hall of Fame: Sarah Brazier

#118 - Hall of Fame: Sarah Brazier

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 We're running it back! Here's one of our all-time favorite episodes on 30MPC. FOUR ACTIONABLE TAKEAWAYS Write like a ...

4 Juli 202229min

#117 - Asking the right questions to ensure a successful POC (Daisy Chung, Director of Sales, Orum)

#117 - Asking the right questions to ensure a successful POC (Daisy Chung, Director of Sales, Orum)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Define success criteria before going into a pilot so you don’t waste your time. Run two pro...

29 Juni 202230min

#116 - Getting ahead of negotiation by calling out give/gets early (Miles Kane, Director, Enterprise Sales @ Drift)

#116 - Getting ahead of negotiation by calling out give/gets early (Miles Kane, Director, Enterprise Sales @ Drift)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Before agreeing to a give, ask what they’re willing to bring to the table. Map out every st...

22 Juni 202228min

#115 - Setting expectations with the next next next step (Jake Dunlap CEO @ Skaled Consulting)

#115 - Setting expectations with the next next next step (Jake Dunlap CEO @ Skaled Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Don’t just set the next steps. Set the next next steps. 2nd meeting demos should be 100% bu...

15 Juni 202230min

#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Incept interest early by citing articles, years at role, X times they’ve had role, etc. Fin...

8 Juni 202228min

#113 - Playbook: Top 10 moments that change the way we sell

#113 - Playbook: Top 10 moments that change the way we sell

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so fa...

1 Juni 202229min

#112 - Challenging your customer to ensure the best mutual fit  (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo)

#112 - Challenging your customer to ensure the best mutual fit (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitor...

25 Maj 202232min

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