Journey Modeling with Molly McGowan Gorsuch Transformative Principal 567

• What is journey modeling?
• Take a look at what decisions people make and what it means for your potential people to look for you
• What brings true value to your School/District?
• Where are you bringing value to your employee and where are they bringing value to you?
• What skill sets are you looking for and are articulated in the
• Bringing people into your fold before you really get them in the door.
• You want to appeal to the individual and create a customer experience.
• Weird to think of these future employees as a customer of your district.
• How are people seeing you? And what are they seeing?
• Are your messages being seen in a positive way?
• Identify a friction point and how you could turn that into a touchpoint
• How could you use LinkedIn in a more effective manner?
• Engage with your constituents - go and ask what people are saying.
• It’s valuable to know each student’s name, but have you talked to every parent?
• Collaborative
• Job descriptions from old-school approaches.
• Key drivers for specific generations.
• Value talents and skillsets in that job description
• Expectations around the job and the process
• How do you make people feel wanted?
• Relationships and setting expectations.
• HR does have the opportunity to grow here.
• You can still communicate.
• You can automate many of these sequences.
• Automate what you can
• New Hire Onramp Email Template
• Journey Model - teachers saw that they weren’t hearing from districts during a period of time over the summer.
• People expect a certain level of interaction with schools and districts to understand what is going on.
• Showing them what it is to be in the community.
• Journey Model components - catalyst, question-asking, touchpoints (community, benefits, etc.), decision-making process, after acceptance, on ramping, continuing
• Identifying key focus areas

About Molly McGowan Gorsuch, APR

Director of Client Engagement at Rhodes Branding

Molly is the liaison between education leaders and Rhodes Branding, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest.

You can find me on LinkedIn, or @MollyMGorsuch on Twitter.

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