The Gray Area with Sean Illing5 Juli 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(764)

The lessons of Sam Bankman-Fried

Michael Lewis joins Sean Illing to discuss his new book about Sam Bankman-Fried, Going Infinite: The Rise and Fall of a New Tycoon. They talk about the FTX crash, what Lewis learned while shadowing Ba...

16 Okt 202355min

Is America getting meaner?

Sean Illing and David Brooks talk about Brooks’s recent essay, “How America Got Mean.” They discuss the country's moral history, how politics and culture have shifted our perception of connection and ...

2 Okt 202354min

Naomi Klein on her doppelganger (and yours)

Every generation thinks they’re living through the strangest times, but is our generation right? Sean Illing speaks with writer and activist Naomi Klein about her new book, Doppelganger: A Trip Into t...

25 Sep 202357min

Should we press pause on AI?

How worried should we be about AI? Sean Illing is joined by Stuart J. Russell, a professor at the University of California Berkeley and director of the Center for Human-Compatible AI. Russell was amon...

18 Sep 202357min

Democracy’s existential crisis

Why is democracy worth saving? Sean Illing is joined by Astra Taylor, the author of the new book The Age of Insecurity: Coming Together as Things Fall Apart. They discuss the history and reality of in...

11 Sep 202351min

Conservative socialism?

What will American politics look like after Trump? Sean Illing is joined by Sohrab Ahmari to discuss his new book, Tyranny, Inc. Ahmari is one of the conservative intellectuals trying to map out a pos...

28 Aug 202355min

The benefits of utopian thinking

Why don’t we spend more time imagining a better future? Sean Illing is joined by Kristen R. Ghodsee, the author of Everyday Utopia: What 2,000 Years of Wild Experiments Can Teach Us About the Good Lif...

21 Aug 202353min

What Clarence Thomas really thinks

In this episode, which was originally published in August 2022, Sean Illing talks with Corey Robin, author of a 2019 book about the life and thought of Supreme Court Justice Clarence Thomas. Robin dis...

14 Aug 20231h 3min