The Gray Area with Sean Illing5 Juli 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(766)

The road from 9/11 to Donald Trump

Sean Illing talks with national security reporter Spencer Ackerman, author of the new book Reign of Terror. They discuss the staggering changes to our country in the 20 years since 9/11; the flaws, mi...

13 Sep 20211h 6min

Rep. Pramila Jayapal on immigrants and America after 9/11

Aarti Shahani, host of the WBEZ Chicago podcast Art of Power and author of the memoir Here We Are, talks with Rep. Pramila Jayapal (D-WA) about how 9/11 changed the relationship between immigrants and...

9 Sep 202149min

Why America's obsession with rights is wrong

Vox's Zack Beauchamp talks with Columbia law professor Jamal Greene about his book How Rights Went Wrong: Why Our Obsession With Rights Is Tearing America Apart. They discuss how the US obsession with...

2 Sep 202156min

The news is by — and for — rich, white liberals

Vox’s Sean Illing talks with professor and media researcher Nikki Usher about her new book News for the Rich, White, and Blue, which documents systemic problems in the ways journalists and institution...

30 Aug 20211h

Clint Smith III on confronting the legacy of slavery

Vox's Jamil Smith talks with author Clint Smith III about his book How the Word Is Passed, which documents the writer's personal journey visiting sites that embody the legacy of American slavery. They...

26 Aug 202159min

Was the cruelty the point?

Vox's Sean Illing talks with Adam Serwer, whose new book The Cruelty Is the Point documents the role of cruelty in American politics, the way it was weaponized by the GOP during the Trump administrati...

23 Aug 202159min

How seashells shaped the world — and predict our future

Vox's Benji Jones talks with author and environmental journalist Cynthia Barnett about seashells and her new book, The Sound of the Sea. They discuss the evolutionary function and human appeal of seas...

19 Aug 202156min

Bill Maher on free speech, comedy, and his haters

Vox's Sean Illing talks with comedian Bill Maher about the risks and challenges of political comedy today, free speech, and whether ideology undermines humor. They discuss how Maher — who's been out f...

16 Aug 202148min