The Gray Area with Sean Illing5 Juli 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(766)

What pandemic recovery should look like

Vox's Emily Stewart talks with Janelle Jones, chief economist at the Labor Department, about what's actually going on with the US economy — and who are the workers most dramatically affected by the pa...

27 Maj 202156min

The gift of getting old

Vox’s Sean Illing talks with Max Linsky, host of the new podcast 70 Over 70, which features intimate conversations with people over 70 years old. They discuss Max’s relationship with his aging father,...

20 Maj 202156min

Freedom, and what it means to have a body

Vox's Anna North talks with author Olivia Laing about her book Everybody: A Book About Freedom. Through the surprisingly connected lives of artists, activists, psychoanalysts, and sexologists, they di...

13 Maj 202154min

Why are we so worried about Satan?

Vox's Sean Illing talks with Sarah Marshall, co-host of the You're Wrong About podcast, about the Satanic Panic of the early 1980s. They discuss America's penchant for moral panics, why the country la...

6 Maj 20211h 2min

How to be wrong less often

Vox's Dylan Matthews talks with Julia Galef, host of the podcast Rationally Speaking, and author of The Scout Mindset: Why Some People See Things Clearly and Others Don't. They discuss how we can over...

29 Apr 202152min

The complicated history of wildlife conservation

Vox environmental reporter Benji Jones talks with journalist and author Michelle Nijhuis about her book Beloved Beasts: Fighting for Life in an Age of Extinction. They talk about the history of the co...

22 Apr 20211h 7min

How to replace everything in the industrialized world

Climate writer and Vox contributor David Roberts talks with Jessika Trancik, Associate Professor at the Institute for Data, Systems, and Society at M.I.T. They discuss many aspects of the vast underta...

15 Apr 20211h 1min

Patricia Lockwood's big, beautiful internet brain

Writer and Vox contributor Anne Helen Petersen talks with poet and novelist Patricia Lockwood about the experience of being extremely online. They discuss Lockwood's book No One Is Talking About This,...

8 Apr 202155min