The Truth Behind The Natural Skincare In Kim Kardashian's Cabinet
You Beauty5 Maj 2025

The Truth Behind The Natural Skincare In Kim Kardashian's Cabinet

In this episode, Kelly chats with Janet Hayward, founder of Australian organic skincare brand Ipsum and former beauty journalist with over 25 years of industry experience. Learn how her products caught Kim Kardashian's attention and why she believes in the exceptional power of Australia's unique plant ingredients.

Janet reveals her refreshingly holistic approach to beauty, advocating for a "less is more" skincare philosophy rather than complex multi-step routines and the connection between diet, gut health and skin appearance.

LINKS TO THE PRODUCTS MENTIONED:

Kim Kardashian's fave lip balm:

Ipsum Lip Oil Balm $28

Janet's favourite Fragonia-containing products:

Ipsum Best Skin Replenishing Mist $52

Ipsum Best Skin Face Oil Intense Treatment $85

Janet's Favourite Skin Oils:

Ipsum Best Skin Nourishing Face Oil $52

Ipsum Best Skin Enriching Face Oil $65

Ipsum Best Skin Face Oil Intense Treatment $85

And the new Ipsum Nutrient-Rich Moisturising Cream $80

FOR MORE YOUBEAUTY:

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GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au DM, or send us a voice message, and one of our Podcast Producers will come back to you ASAP.

Join our You Beauty Facebook Group here.

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Kelly McCarren

Guest: Janet Hayward, Ipsum Skincare

Producer: Mollie Harwood

Audio Producer: Tegan Sadler

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

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