Do You Really Know Your ICP? Why It Matters and How to Find Out
The a16z Show7 Maj 2025

Do You Really Know Your ICP? Why It Matters and How to Find Out

Your ideal customer profile (ICP) is the north star for your entire company: it determines who you’re building for and selling to. Though most growth-stage founders think they know who their ICP is, very few know how to update and refine it to keep the company focused as they grow—which can lead to a lot of headaches down the road.

In this debut episode of a16z Growth’s new company scaling podcast, the a16z Guide to Growth, a16z's Joe Morrissey (General Partner, a16z Growth), Michael King (Partner, Go-to-Market Network), and Mark Regan (Partner, a16z Growth) break down why ICP misalignment is often the hidden cause of common problems across the entire company, from pipeline gaps and bloated marketing spend to stalled product roadmaps—and dive deep on how to fix it.

They offer tactical advice for defining (and refining!) your ICP as you scale, explain why getting it right requires company-wide alignment, and how to navigate the “precision paradox” when implementing it. Plus, why ICPs matter even more in the AI era, and how a well-executed ICP shows up across the business when it's working.

Resources:

Read more on sales and go-to-market on our Growth Content Compendium

Find Joe on LinkedIn: https://www.linkedin.com/in/morrisseyjoe/

Find Mark on LinkedIn: https://www.linkedin.com/in/mregan178/

Find Michael on LinkedIn: https://www.linkedin.com/in/michael-king-62258/

Find Emma on LinkedIn: https://www.linkedin.com/in/emmajanaskie/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(1000)

When Business is Battle: Inside the Boardrooms of the CEOs that Survived the Storm

When Business is Battle: Inside the Boardrooms of the CEOs that Survived the Storm

Taking a company from idea to household name is always difficult. But the past few years presented challenges that caught even the most-seasoned CEOs off guard.In this episode, you’ll hear from two CE...

23 Nov 202351min

The Worlds She Sees with Godmother of AI, Fei-Fei Li

The Worlds She Sees with Godmother of AI, Fei-Fei Li

Fei-Fei Li, PhD,  Professor in the Computer Science Department at Stanford University, and Co-Director of Stanford’s Human-Centered AI Institute, joins Bio + Health founding partner Vijay Pande.In thi...

13 Nov 202328min

From Sims to Sapiens: Crafting Reality with Code

From Sims to Sapiens: Crafting Reality with Code

Is it possible to construct a virtual society that authentically replicates human behavior? AI Town, a virtual town experiment where AI residents live, interact, and engage, provides valuable insights...

6 Nov 202339min

Fintech Fuels Global Payments

Fintech Fuels Global Payments

Software crosses borders effortlessly. The globalization of money, however, is considerably more challenging. This is especially true for multinational businesses, which grapple with managing multiple...

30 Okt 202339min

The Techno-Optimist Manifesto with Marc Andreessen and Ben Horowitz

The Techno-Optimist Manifesto with Marc Andreessen and Ben Horowitz

Subscribe to The Ben & Marc Show on Apple Podcasts: https://bit.ly/3SdsfNtSubscribe to The Ben & Marc Show on Spotify: https://spoti.fi/3SclPOrRead the full manifesto: https://a16z.com/the-techno-opti...

25 Okt 20231h 7min

A New Era of VR: From the Court to the Classroom

A New Era of VR: From the Court to the Classroom

As VR technology inches forward, completely new experiences loom on the horizon.In today’s episode, we expose listeners to the very real-world use cases already present on these devices, from fitness ...

13 Okt 202333min

When Will AI Hit the Enterprise? Ben Horowitz and Ali Ghodsi Discuss

When Will AI Hit the Enterprise? Ben Horowitz and Ali Ghodsi Discuss

Today’s episode continues our coverage from a16z’s recent AI Revolution event. You’ll hear directly from a16z cofounder Ben Horowitz and Databricks cofounder and CEO, Ali Ghodsi as they answer questio...

6 Okt 202325min

When AI and Genomics Collide

When AI and Genomics Collide

Today’s episode continues our coverage from a16z’s recent AI Revolution event. You’ll hear a16z Bio & Health GP Vijay Pande speak with Daphne Koller about the fascinating convergence of machine learni...

3 Okt 202324min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
badfluence
avanzapodden
uppgang-och-fall
bathina-en-podcast
fill-or-kill
rss-inga-dumma-fragor-om-pengar
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
bilar-med-sladd
dynastin
24fragor
borsmorgon