155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

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What’s up, Rock Nation! Today we’re joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn’t show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you’re dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.


Check out Garrett and Chelsea here:

https://www.instagram.com/shortstache/?hl=en

https://www.instagram.com/chelstache/?hl=en

https://www.instagram.com/stache.haus/?hl=en


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Timestamps:

0:00 - Trailer

0:25 - Intro

0:52 - One Handed Crack

1:30 - Going all in on building an agency together

2:23 - The chaos of quitting, moving, and planning a wedding

3:51 - Dealing with NYC winter and emotional shock

5:19 - What Garrett gave up to start Stache.Haus

6:27 - Chelsea’s struggle to gain respect in a male-dominated space

7:59 - Why brand confusion is still a challenge

8:55 - How inbound leads split between Shortstache and Stache.Haus

10:58 - The moment they decided to launch the agency

12:09 - What makes their agency different from traditional production houses

14:25 - Agency frustrations: when bad ideas come from big budgets

17:28 - Brutal truths about launching a business in NYC

18:52 - Pressure, burnout, and financial fear

21:55 - No separation between work and life

23:20 - The cost of grinding 24/7 as a couple

25:32 - “I didn’t sign up for this”

26:43 - Building structure through calendars and time blocking

28:21 - Tools they use to run the business

30:14 - Their biggest financial mistake: no runway

31:50 - Emotional breaking point before the wedding

33:36 - Learning to love each other under extreme stress

35:25 - Becoming bulletproof through adversity

36:43 - How they decide if a client is a good fit

38:12 - Standing up to disrespectful clients

41:18 - Dream team structure for the agency

43:40 - The vision for a physical Stache.Haus location

45:45 - How Chelsea wants to evolve her role

47:08 - Garrett’s goal to stop touching the camera

50:00 - Why NYC accelerates brand relationships

52:16 - Boots-on-the-ground strategy for brand deals

54:51 - Creating campaigns that stand out from recap videos

56:23 - Their exact brand deal workflow and process

58:28 - Why every project starts with a phone call

1:01:32 - How they quote and budget campaigns

1:03:34 - Lessons learned from bad brand deals

1:07:04 - Why trust and boundaries with clients matter

1:10:25 - Advice for anyone starting a creative agency


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

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Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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