App Marketing by App Masters7 Maj 2025

Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now

Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store.

In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:

✅ New monetization opportunities are now available

✅ How Paddle manages payments, refunds, taxes, and fraud compliance

✅ Key considerations before moving away from Apple’s in-app purchase system

✅ How this shift could impact LTV, attribution, and growth strategies

💡 Whether you’re a solo developer or running a growing SaaS business, this change is too big to ignore. Learn how to take advantage of the new policy, boost your profit margins, and regain control over your business model.

🔗 Learn more: www.paddle.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Paywall Strategy: How 2 Paywalls Tripled Trial Starts

Join the App Founders Community:https://appfounders.co/What happens when you show users 2 paywalls instead of 1?In this video, I break down a real-world paywall test that helped triple trial starts, f...

15 Sep 9min

How He Built an $800K ARR App Using Simple Strategies

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12 Sep 1h 6min

Do This Before Running ANY Paid Social Media Marketing

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8 Sep 20min

B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digi...

5 Sep 1h 15min

Best ASO Tools: Which One Has the Most Accurate Data?

Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real da...

1 Sep 9min

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

What if the best app idea isn’t in your head, but hidden in the App Store?In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football pla...

29 Aug 1h 20min

The UGC Marketing Playbook Behind 300M+ Monthly Views

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens...

25 Aug 16min

The Highest Performing Paywalls for Apps

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin,...

22 Aug 1h 16min